Most Googled in 2018

De­spite the Brexit stalemate we cur­rently find our­selves in, it was­n’t ac­tu­ally pol­i­tics that topped the UK Google search polls in 2018. Quite the opposite actually – it was es­capism from the relentlessly de­press­ing daily political news cy­cle. Programmes such as Love Island and I’m A Celeb were the escapist ‘chill pill’ we turned to.

But what else were we Googling in 2019?

Com­ing in at num­ber one was, of course, World Cup, Gareth Southgate and that waistcoat.

Who can for­get those glo­ri­ous weeks at the be­gin­ning of the sum­mer when the sun mirac­u­lously shone every day, and some­how the Eng­lish foot­ball team seemed, well, like a football team. From googling silly world cup trivia to pub open­ing times, we were a na­tion hooked.

Sec­ond to ‘world cup’ in our 2018 search engine league table was two royal-re­lated matters. Surprise surprise, Meghan Markle was num­ber two and ‘royal wed­ding’ came in at three, as most searched-for queries over­all. Ironically, the backlash against Megan has already started, and it isn’t even 2019 yet.

Be­sides our early summer ob­ses­sion with foot­ball and our on-­go­ing ob­ses­sion with the royals, unsurpringly it was celebrity scan­dal that piqued in­ter­est too.

Roxanne Pallet was one of the most-searched for names in 2018. The for­mer Em­merdale ac­tor was caught up in con­tro­versy fol­low­ing her Celebrity Big Brother ap­pear­ance in which she ac­cused house­mate Ryan Thomas of punch­ing her. This led to her quit­ting her York-based Min­ster FM ra­dio show and call­ing her­self “the most hated girl in Britain.”

Also high on the list were Demi Lo­vato,who made head­lines fol­low­ing a heroin over­dose, plus Ant McPartlin,

who has strug­gled with drug and al­co­hol abuse. Oth­ers in the top ten most-searched in­clude the perennially talked-about Kar­dashians (YAWN), Alex Fer­gu­son and most recently Jose Mourinho.

The Inbetweeners comeback and Balenciaga’s big chunky trainers were big news.

Gucci won designer of the year and used Harry Styles munching chips in a chip shop for their advertising campaign.

The Queen sat on the FROW at London Fashion Week and Sustainability (fast fashion) and Inclusivity were the two most popular words on the fashion agenda.

Diversity has become the new norm, with 2018 witnessing models of different shapes and sizes and all ethnicities and abilities on the catwalks.

Borderline-insane political correctness regarding gender has perhaps occupied a little too much space in 2018 but all in all, it certainly hasn’t been a boring year.

Roll on ’19.

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