Moschino at H&M

The Moschino X H&M collection lands this week. I don’t expect to touch any of it, but if you’re willing to camp out on Regents Street this week, make sure you fill your basket.

Of course, we all know that those who manage to buy anything from a H&M designer collaboration, simply sell it on eBay.

 

Parking the likelihood of an actual purchase in an H&M store, make no mistake, this collaboration with Moschino is going to be the collection of the season.  The likes of Naomi, Winnie, Gigi and Bella took to the catwalk to show off Jeremy Scott’s latest collection in all its glory recently. Here are some of my faves.

Fourteen years after their first designer collaboration, H&M announced that the collection was here in an Instagram post, saying: “We told you there would be a lot of patterns, gold and sparkle in this collection, didn’t we?” The entire collection has been revealed in advance in full.

Moschino x H&M prints

A whole host of emblazonment. Think cartoons, think graffiti and think fake-gold-chains galore.

Moschino Creative Director, Jeremy Scott, is about as unafraid of bold colour combos as he is an Avant Garde print.

Cultural references

Jeremy Scott’s Moschino archive includes unashamedly-inspired ranges by the likes of Barbie, McDonald’s and prescription drugs, and I don’t expect his H&M collection to steer clear of even more nostalgic references.

Judging by the collection, which features new prints starring Jeremy’s favourite Disney characters and pumped-up Italian glamour, every piece pays homage to Moschino’s heritage, as well as the pop energy he’s brought to the brand since he started as creative director in 2013.

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